Beginning February 12, Anca Marola will step into the place of recent international chief digital officer at Sephora. Throughout the selective perfumery division of the LVMH group, she is going to work below the management of Guillaume Motte, CEO of Sephora, and can succeed Marc Abergel. Abergel had been appointed as international chief digital officer in February 2022, a newly established place on the time.
“I’m satisfied that, because of her expertise main the LVMH knowledge middle of excellence, Anca will assist us considerably in strengthening our nice inner digital neighborhood, accelerating worth creation by means of an bold knowledge technique, and enhancing our prospects’ omnichannel expertise,” detailed Guillaume Motte in an inner communication obtained by FashionNetwork.com.
Marola started her profession in 2012 in consulting and shopper research at GFK, the place she labored for teams corresponding to L’Oréal and Coca-Cola. In June 2013, she joined LVMH, getting into the digital division, the place she supported the digital transformation of varied homes inside the group. By 2014, her duties expanded to incorporate enterprise intelligence and buyer expertise, earlier than changing into the top of information for the LVMH group in October 2021.
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On this position, she labored on consolidating the info technique of the group, implementing analytics and synthetic intelligence all through the group’s worth chain, from media and e-commerce to retail and the availability chain.
In 2022, in line with trade consultants, Sephora reportedly achieved a turnover of 12 billion euros, making it the second-largest model in LVMH’s portfolio behind Louis Vuitton (20 billion euros).
