The L’Oréal team has actually obtained Swiss startup Gjosa (the Icelandic word for ‘hot spring’), which has actually created shower go to hairdressing beauty salons that lower water usage by 69% making use of a water-fragmentation procedure called micronisation.
L’Oréal originally purchased a minority risk in Gjosa in 2021, via its Strong (Service Opportunities for L’Oréal Advancement) venture-capital fund. As L’Oréal clarified to FashionNetwork.com at Parisian technology startup occasion VivaTech 2023, in 2015 Gjosa shower heads outfitted 10,000 hairdressing beauty salons throughout Europe and the Center East. According to L’Oréal, the water conserving that took place amounted 72 Olympic pool. L’Oréal is wanting to make Gjosa shower heads offered to 200,000 beauty salons.
” By 2030, virtually 60% of the globe’s populace is anticipated to be water-stressed. Incorporating scientific research and modern technology will certainly play an important function in our initiatives to safeguard this important source,” claimed Barbara Lavernos, replacement handling supervisor for study, advancement and modern technology at L’Oréal. “With Gjosa formally signing up with L’Oréal, we can speed up Research study and Technology and go-to-market with even more cutting-edge and lasting Charm Technology options for the expert and customer markets,” she included.
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Gjosa was established in 2016 and is pioneered by chief executive officer Laurent Manca. Among its owners is Elmar Mock, founder of the Example firm.
The L’Oréal team has 87,400 workers and possesses 37 global brand names, and in 2022 it reported an earnings of EUR38.26 billion. In Q1 of financial 2023, the team taped an earnings development of 12.6%, in like-for-like terms and at continuous currency exchange rate. The team’s following AGM will certainly be hung on April 21 in Paris.
