The L’Oréal team has actually obtained Swiss startup Gjosa (the Icelandic word for ‘hot spring’), which has actually created shower go to hairdressing beauty salons that decrease water usage by 69% utilizing a water-fragmentation procedure called micronisation.
L’Oréal at first acquired a minority risk in Gjosa in 2021, with its Vibrant (Service Opportunities for L’Oréal Advancement) venture-capital fund. As L’Oréal described to FashionNetwork.com at Parisian technology startup occasion VivaTech 2023, in 2014 Gjosa shower heads geared up 10,000 hairdressing beauty salons throughout Europe and the Center East. According to L’Oréal, the water conserving that occurred amounted 72 Olympic pool. L’Oréal is intending to make Gjosa shower heads offered to 200,000 beauty salons.
” By 2030, almost 60% of the globe’s populace is anticipated to be water-stressed. Integrating scientific research and innovation will certainly play an essential duty in our initiatives to safeguard this important source,” stated Barbara Lavernos, replacement handling supervisor for study, technology and innovation at L’Oréal. “With Gjosa formally signing up with L’Oréal, we can increase Study and Development and go-to-market with even more ingenious and lasting Elegance Technology services for the expert and customer markets,” she included.
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Gjosa was started in 2016 and is headed by chief executive officer Laurent Manca. Among its owners is Elmar Mock, founder of the Example firm.
The L’Oréal team has 87,400 staff members and has 37 worldwide brand names, and in 2022 it reported an income of EUR38.26 billion. In Q1 of monetary 2023, the team tape-recorded an income development of 12.6%, in like-for-like terms and at consistent currency exchange rate. The team’s following AGM will certainly be hung on April 21 in Paris.
