Schwarzkopf has actually introduced starlet Sofia Vergara as its brand-new worldwide brand name ambassador.
This statement comes along with the introduction of a brand-new project, readied to introduce in March, that intends to redefine 2024 as the “year of the blonde.”
The project, labelled ‘What Tale Will You Inform?’, is a two-pronged effort targeting both customer and expert target markets, with Vergara leading the fee.
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The effort intends to urge people to accept their genuine selves and share their distinct tales with the globe. Identifying that behind every hair shade exists a story of guts, empowerment, and depend on, Schwarzkopf wants to motivate individuals to be the writers of their very own stories.
” Hair is an effective type of self-expression. Remaining in the limelight, self-confidence is whatever and hair plays a huge component,” claimed Vergara, in a declaration.
” For me, coming to be Schwarzkopf’s worldwide brand name ambassador is not nearly recommending hair items, it has to do with teaming up with a brand name that shares my vision of welcoming and commemorating the power of self-expression and self-confidence. We both rely on the power of hair and wish to equip and motivate various other females to take control of their story and share themselves with their hair.”
The project is readied to introduce on social media sites systems, in addition to through tv promotions.
