It’s a lengthy relationship in between Sung Choi and the Clae brand name. After starting the Clae tennis shoe brand name in 2001 and leaving in 2017, Choi returns as its brand-new innovative supervisor.
” It was the ideal time to go back to the brand name,” stated Choi. ” The sneaker market has actually transformed substantially because I left. I think we are experiencing hefty exhaustion from unwearable, hyped-up tennis shoes that appear to provide just to the ultra-frenzied ‘sneakerheads’. Clae is below to attend to the expanding demand for even more underrated, properly designed, and flexible costs shoes for all profession.”
Initially from New York City, after that based in Los Angeles, Choi started his occupation with DC Footwear and Lakai Shoes prior to developing Clae. A specialist worldwide of tennis shoes, he took place to collaborate with Workshop Southpaw, working together with brand names such as K-Swiss, Huf Worldwide and DC Shoes, in addition to DKNY, Supreme and Stussy. Considering that 2020, he has actually additionally been innovative supervisor for the Sergio Tacchini brand name.
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” Sung Choi is genuinely distinctive,” remarks Jim Bartholet, Chief Executive Officer of Clae. “He understands just how to equate concepts and principles right into items and tales that reverberate on a worldwide range with a design all his very own. We’re happy to invite Sung back to the Clae family members and eagerly anticipate the development of the brand name and items.”
” Currently, my objective is to develop Clae as a leader in the way of living shoes group, once more by introducing in style and products, by developing well-thought layouts and concentrate a lot more on lasting, “environmentally friendly” for every person’s different way of living”, included Choi.
” Sustainability is coming to be a significant problem for several customers. We have actually made strides to attend to those concerns by presenting eco-materials and making procedures, and we will certainly remain to stroll on that particular course.”
In 2015, the Clae brand name went far for itself by disclosing its initial Los Angeles-assembled design, called the Louie tennis shoe, at the KX Laboratory, Los Angeles’ initial technically sophisticated knitwear production center. The brand name additionally introduced a number of plant-based tennis shoes, made from cactus and apple fibers.
Along with his consultation as the brand-new innovative supervisor, Choi additionally revealed the launch of an approaching partnership with bike brand name Linus Bikes.
” We remain in the procedure of finishing a job with them to motivate greener ways of transportation, and we’re additionally working with a running footwear with Vibram for the upcoming fall/winter 2024 period. We still have a couple of shocks that will certainly be revealed later on in the year,” wrapped up Choi.
